Once you have made a good first impression there are a number of essentials to think about in your on-going communication with your customers.
Try your best to get to know your client. Don’t be afraid to ask questions to find out what customers already know, and be ready to offer accurate and up-to-date advice when they seem unsure. The customer might not always be right, but he or she is always important. Most people are very understanding – if you have to refuse a particular request, explain why. They’ll be annoyed if the restaurant is closed, but they’ll be a lot less annoyed if they’re told it’s closed because the chef’s wife is having her first baby!