As of April 2015, Bournemouth has a Premier League football team! The promotion of AFC Bournemouth (The Cherries) could be worth more than £50m to the town’s economy, with Premier League games viewed by 650million people around the world. Many of these people will now have the opportunity to see Bournemouth, and will want to come here.
Away fans will become important visitors to the town, spending money in hotels and pubs, in restaurants and shops. Families travelling with them will also stay and spend, enjoying the Bournemouth experience all through the year. The Vitality Stadium (also known locally as ‘Dean Court’) in Kings Park will be the focus; but the whole town will benefit.