According to the government’s Department of Work and Pensions, there are more than 11 million people in Great Britain with “a limiting long-term illness, impairment or disability”. Almost half of them (45 per cent) are aged 65 or above. And that it is not always a mobility issue – older visitors may also have limited sight and/or hearing impairments, or suffer from dementia.
But while the market potential is huge, so are the customer care demands.
So what does Bournemouth have to offer? More importantly, what do you – as a Bournemouth Ambassador – have to offer?
The answer, quite simply, is that Bournemouth is one of the country’s most user-friendly coastal resorts for people of all abilities.
Let’s start with the town centre. Much of it is pedestrianised, with traffic barred from the town’s two main shopping streets.
Slopes to the Lower Gardens make access easy from the town centre to the Pier Approach and to the beaches.