Accessibility in Tourism

Photo courtesy of VisitEngland

Businesses are required by law to make reasonable adjustments for disabled people – and it makes good sense for a tourism business to makes everyone’s visitor experience the best it can be. And it is all about the barriers – both physical and non-physical – that premises or mis-understanding by customer-facing staff can present.

Research by the UK government has shown disabled people find shopping the most difficult experience for accessibility.  Visiting entertainment venues – cinema, theatre and concerts – is second on the list, and drinking and eating out third.  All vital parts of the visitor experience in a tourism resort!  Remember your customers’ journey starts as early as looking at your website – so it makes sense to ensure that every part of your offer takes accessibility into consideration.

There are many easy and low-cost ways to improve accessibility, from simply clearing clutter from corridors and aisles;   printing menus, leaflets and brochures in at large print; and training employees so they are confident in offering assistance when requested.

Take some time to think about this before moving on.

What barriers could you remove so that accessibility is easier for your visitors?

Click next topic to see some suggested answers